Farmers and producers selling at Farmers’ Markets, Farm Stands, and Mobile Markets can economically benefit from participating in nutrition programs sponsored by the NYS Department of Agriculture and Markets. These programs include the Farmers Market Nutrition Program, FreshConnect Checks, and NYS Wireless EBT. The purpose of these programs is to promote local farmers, expand their sales, and foster healthy communities through the consumption of locally grown fresh fruits and vegetables. Farmers and markets can apply to participate in these programs, and eligible consumers are provided with coupons to use for local produce at participating markets. Additionally, vendors at farmers’ markets may also sell fresh produce, artisanal crafts, homemade baked goods, natural skincare products, handcrafted jewelry, organic honey, farm-raised meats, and farm-fresh eggs.
Key Takeaways:
- Participating in nutrition programs can economically benefit farmers and producers at farmers’ markets.
- Programs like Farmers Market Nutrition Program, FreshConnect Checks, and NYS Wireless EBT promote local farmers and healthy communities.
- Local farmers can sell a variety of products including fresh produce, artisanal crafts, homemade baked goods, natural skincare products, handcrafted jewelry, organic honey, farm-raised meats, and farm-fresh eggs.
What Sells Best at a Farmers Market?
When it comes to selling at a farmers market, it’s important to understand what products have the best chance of success. Farmers market shoppers are typically looking for locally made, grown, or raised food items. To attract customers and increase sales, consider offering unique and special items that are appealing to a wide range of people. These could include specialty baked goods, artisanal cheeses, homemade jams and preserves, and even locally sourced honey or maple syrup.
Price points are also a key factor to consider. Most farmers market shoppers are looking to spend less than $50 per visit, so offering products with low price points can help attract more customers. Additionally, it’s important to consider the convenience factor. Many shoppers walk to the market or want to browse without carrying heavy or bulky items, so offering products that are easy to carry can make a big difference.
Another strategy to consider is offering items that are related to products commonly found in grocery stores. Many shoppers view farmers markets as smaller versions of grocery stores, so offering items like fresh produce, bread, and dairy products can help draw them in. Additionally, consider products that cater to specific demographics, such as health-focused individuals, cooking enthusiasts, or gardening enthusiasts. These customers are likely to be drawn to products that align with their interests and values.
Table: Examples of Products that Sell Well at Farmers Markets
| Product Category | Examples |
|---|---|
| Fresh Produce | Tomatoes, lettuce, cucumbers, berries |
| Baked Goods | Artisan bread, pastries, cookies |
| Dairy Products | Cheese, yogurt, milk |
| Jams and Preserves | Strawberry jam, peach preserves |
| Honey and Maple Syrup | Local honey, pure maple syrup |
By offering a diverse range of products that appeal to farmers market shoppers, you can increase your chances of success and attract a loyal customer base. Keep in mind that the specific products that sell well may vary depending on your local market, so it’s always a good idea to do some research and talk to other vendors to get a sense of what customers in your area are looking for.
85 Non-Produce Products to Sell at Your Farmers Market
In addition to the fresh produce, farmers’ markets offer a delightful array of non-produce products that you can sell. These products not only diversify your offerings but also showcase your creativity as a local farmer. From local handmade goods to backyard farming essentials, there’s something for everyone at your farmers’ market.
Imagine setting up your booth with an array of high-quality handcrafted products. You could offer fresh eggs, raw milk, and raw honey to those seeking wholesome and natural options. Capture the attention of passersby with beautiful cut flowers, lavender bundles, and dried herbs for the aspiring gardeners or home decorators. Veggie starter plants and hanging baskets are also popular choices for those wanting to start their own backyard gardens.
But that’s not all! Your non-produce product selection can include an assortment of homemade goodies that appeal to food lovers. Think homemade bread, pies, and pastries that exude warmth and comfort. Jellies, jams, and BBQ sauce made with care and attention to flavor will surely leave customers wanting more. Don’t forget about the fresh or canned salsas, herb and salt blends, and even smoked fish to add a unique touch to their culinary adventures.
The non-produce possibilities are endless! Offer delectable treats like homemade fudge and granola bars, dried fruit, and mushrooms. Showcase your handmade talents with organic soaps, lotions, and chapsticks. And for those seeking a touch of nature, provide a variety of potted plants, fresh floral wreaths, and seed bombs to infuse their homes with beauty.
